Keith Duggan: Cliffs of Insanity: a Winter on Ireland's Big Waves

Cliffs of Insanity: a Winter on Ireland's Big Waves


Description

Surfing in Ireland was once considered little more than a fringe and slightly lunatic pursuit. The treacherous coastline and ice waters of the Atlantic did not sit comfortably with the stereotype of surfing as the favoured pastime of the bronzed and privileged. But with the discovery in the past few years of the gargantuan Aileen's wave at the Cliffs of Moher and other heavy waves, the Irish coast has become one of the worst kept secrets in world surfing. In Cliffs of Insanity, the Irish Times sportswriter Keith Duggan tells the story of a dedicated group of surfers in County Clare whose lives revolve around the pursuit of Ireland's wildest waves. The book traces the evolution of Fergal Smith, the young Mayo man whose intuition for big waves has earned him a serious reputation and explores the world of Mickey Smith, the roving Cornish man who discovered Aileen's and whose breathtaking surf photography has caught the Irish landscape in an entirely new and original light. Bitter cold days, broken bones, busted boards, scars, near drownings and countless hours in the freezing water trying to read the ocean is the price they pay for those few transcendent seconds when they master a wave. Cliffs of Insanity is about the importance of pursuing what matters in life but it is also about community and friendship, and the passionate pursuit of a way of life that flies in the face of everything championed in Ireland over the last decade.

Can economics be passionate?...Can it center on people and what really matters to them day-in and day-out...And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior--or at least get a better deal. But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List's pioneering approach is to embed themselves Cliffs of Insanity: a Winter on Ireland's Big Waves free pdf in the factories, schools, communities, and offices where people work, live, and play. Then, through large-scale field experiments conducted "in the wild," Gneezy and List observe people in their natural environments without them being aware that they are observed.


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Author: Keith Duggan
Number of Pages: 272 pages
Published Date: 27 Sep 2012
Publisher: Transworld Publishers Ltd
Publication Country: Dublin, Ireland
Language: English
ISBN: 9781848271302
Download Link: Click Here
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